About Us

SILK helps businesses navigate China with confidence.

We provide the control to manage risk, the visibility to make informed decisions, and the structure to support sustainable growth.

Through senior-led strategy and on-the-ground execution, we help international businesses move forward in China with clarity and commercial discipline.

Senior leadership. Hands-on delivery.

SILK is led by an, experienced team with deep China market expertise and a clear understanding of what multinational organisations need to succeed in complex, regulated environments.

We work hands-on with clients, combining strategic leadership with practical delivery oversight to ensure clarity, consistency, and commercial focus at every stage.

Bi-lingual is no longer enough.

Our client teams are bi-cultural, the missing ingredient in most agencies that leads to misunderstandings and misalignment in both strategy & execution.

Meet the Team

Domenica di Lieto

CEO

London
Elvas Chen

Senior Designer

Shanghai
KD Zhang

Creative Director

Shanghai
Melanie Xu

Campaign Manager

Shanghai
Stephen Pratley

Head of Operations

London
Susan Khaing

Senior Campaign Manager

London