The Challenge
Our demand generation work with Ergomed had built some good traction, with early stage leads connecting through WeChat, but with a high stakes service like clinical trials, Ergomed needed a way to build trust and credibility with limited local sales resource.
The Strategy
We worked with Ergomed’s local sales team to understand what topics were needed to move prospects on in the sales journey and identified some comparison content that would help Ergomed demonstrate their USP’s against local competitors.
The Delivery
We developed a webinar program with in-house experts at Ergomed, localising all content from webinar invites to the content itself, then building an uncomplicated user journey within the WeChat ecosystem.
We promoted the event on Ergomed’s own WeChat channel, but also recruited professional key opinion leaders (KOL’s) to promote the webinar to their audiences.
Finally we managed the day of the event itself to ensure that everything ran smoothly and that questions were responded to promptly.