Understanding China

Don’t lose leads to the “Great Firewall.” Discover how localized SEO, WeChat integration, and mobile-first design turn Chinese visitors into high-value B2B partners.

Thinking of B2B influencer marketing as a Western-only strategy? In China’s unique digital ecosystem, the rules of professional influence are being rewritten…

Cracking the China B2B market needs more than just translation. Discover our 3-phase execution framework for building a localized, high-conversion strategy.

Is your trade show strategy hitting a wall in China? Success often depends on the cultural nuances and digital integrations that most Western brands overlook…

Choosing a great marketing agency for China starts with asking the right questions

Thinking of using your Google Ads strategy for Baidu? China’s search giant plays by a different set of rules. Discover the nuances that could make or break your ROI.

Is WeChat just a messaging app, or the hidden engine of China’s B2B landscape? Discover why 1.3 billion users are only half the story for businesses seeking growth In China.

Baidu’s move towards AI-led answers means B2B brands need more than rankings. They need a consistent, verifiable Chinese-language presence that search and AI systems can understand and cite.

The essential steps before you start developing your messages for China marketing campaigns.

Find out if your industry has restrictions on paid advertising in China.

The key 2026/27 research for B2B marketers in China in one place: chamber surveys, WeChat and Baidu data, B2B social trends and generative AI search (GEO).

Explore China healthcare market opportunities for Western pharma, medtech, CRO and health-services firms, with policy insights and a B2B marketing plan.

If your brand is entering the China market, culturally sensitive marketing communications are extremely important. But what’s the best way of going about this?

Struggling with China’s strict ad restrictions? Learn how targeting niche vertical KOLs with authentic narratives can drive WeChat followers and high-quality leads.

An eight-step B2B roadmap for selling in China: make the right decisions on targeting, partners, positioning, channels and measurement.

Is your WeChat presence helping or hurting your credibility? Explore how regulated B2B firms use the ecosystem to build trust and capture leads in China.

Discover how a single app can manage your sales funnel from marketing to closing deals.