Channel Planning

Knowing where to show up is as important as what you say. We select the right "China-first" channels to drive measurable commercial outcomes.

Ecosystem Selection: We identify the optimal mix of platforms, including WeChat for lead capture, Baidu for search visibility, and industry-specific technical forums.

Digital & Offline Integration: We plan how to connect digital awareness with offline touchpoints, such as trade shows, webinars, and distributor events.

Commercial Weighting: We advise on where to upweight investment—whether in SEO, paid media, or community engagement—to accelerate your sales pipeline and maximize ROI.

Trusted by:

360 BioLabs
ASM
Bloomberg
Ergomed
EU Automation
Great Ormond Street Hospital
Laboratoires Servier
Parkacre
Proclinical
Reed Elsevier

Is your marketing funnel in China missing a step?

SILK creates the B2B marketing campaigns that deliver the leads you need in China