We identify and manage Professional Opinion Leaders (POLs) to support authority building, trust, and compliant demand generation in regulated B2B industries.
In legislated sectors where WeChat advertising is restricted or unavailable, POLs provide a credible, compliant route to build brand awareness and drive intent.
Our POL services include:
- POL identification and due diligence
- Narrative, compliance, and content alignment
- Collaboration and activation management
- Ongoing optimisation and relationship management
- Reporting focused on influence and commercial relevance, not reach alone
