Full-Funnel Marketing Support for China
Strategy & Planning
Making sure your target customer is the best fit with your offering, and discovering where to reach them, and with what messages
Go-to-Market Strategy & Validation
Before committing significant resources, we answer the fundamental question: “Can we compete and win in China?”
Integrated Communications Planning & Localisation
We build a robust messaging hierarchy that translates your global value into local relevance across every persona group.
Channel Planning
Knowing where to show up is as important as what you say. We select the right “China-first” channels to drive measurable commercial outcomes.
Platform Setup
Marketing platforms in China are different from in the west. We'll get you up and running with the ones you need most.
Chinese Website Development
We design and build China-ready websites and digital assets that are fast, compliant, and optimised for Chinese platforms and user behaviour. Our web development services include: We ensure international brand standards are respected, while adapting structure, UX, and messaging for local expectations.
WeCom Setup & Management
WeCom is used as a long-term relationship channel and integrated into the wider sales and marketing system. We plan and manage WeCom activity to support relationship building, credibility, and sustained B2B engagement. Our WeCom services include:
Demand Generation
Creating awareness, interest and trust in your products and services
Professional Influencer Campaigns
We identify and manage Professional Opinion Leaders (POLs) to support authority building, trust, and compliant demand generation in regulated B2B industries. In legislated sectors where WeChat advertising is restricted or unavailable, POLs provide a credible, compliant route to build brand awareness and drive intent. Our POL services include:
Strategic PR & Reputation Management
For life sciences and technical firms, trust is the primary currency. We bridge the gap between global innovation and local credibility through expert technical media relations, thought leadership positioning, and “always-on” brand protection. From navigating regulatory sensitivities to managing M&A communications, we ensure your reputation is a commercial asset in China.
B2B WeChat Marketing Services for China
WeChat marketing is the most important GTM tool in Chinese B2B marketing
Lead Generation & Nurture
Acquiring contact details for your target customers, and providing the content that carries them into the sales conversation
Events & Conference Support
We provide end-to-end marketing support for in-market events and conferences in China. This includes: Events are treated as part of an integrated China growth programme, not standalone activities.
Baidu PPC Marketing
Baidu isn’t just “China’s Google.” Discover the specific technical and cultural shifts required to make paid search actually convert in a unique ecosystem.
Webinars & Online Events
Webinars are a key tool for B2B credibility, education, and lead development in China. We provide end-to-end webinar support, including: We ensure webinars are positioned to build authority and support pipeline, not simply generate attendance.
Is your marketing funnel in China missing a step?